How to Integrate Groove with the Leads Program

Open Groove Dashboard
Log in to your Groove account and go to the Groove Mail section.

Go to the Forms Section
In the left-hand menu, click on Forms, then click Create New Form.

Name the Form
Enter a name for your form, such as “Groove Leads Integration”, and click Continue.

On the left side, click to open Templates.

Go to Global Templates.

Select the WLS Form template (this includes all the necessary lead fields).

Click Use This Template and Save.

⚠️ Do not make any changes to the template fields.

Either select an existing list or create a new one (e.g. “Groove Leads”).

Optionally, add tags to help with automation.

Click Next until you reach the Embed step.

Click Finish to save the form.

Click Actions next to your form.

Select Preview.

In the URL, copy the number after preview= — this is your Form ID.

Click Actions → Get Code.

Choose Raw HTML → Click Next.

Look for the form ID inside the code snippet.

Open your Leads Program and go to the Integrations tab.

Select CRM Setup and choose Groove from the list.

Click Connect CRM.

Paste your Form ID.

Click Save.

In the Leads Tool, run or open an existing Search.

Select the lead(s) you want to send.

Click the Green Arrow → Send to CRM.

Choose Groove from the CRM list.

Go to your Groove Mail dashboard.

Open Contacts → select the list (e.g. Groove Leads).

You should see the newly added contact, confirming that the lead came through.