Quick Summary
HighLevel: Best for generating limited monthly marketing audits for local businesses with basic contact info.
White Label Suite: Built for full-cycle prospecting across people, companies, influencers, and anonymous site visitors—plus robust filtering, AI research, and hyper-personalized outreach.
What Each Tool Is Designed To Do
HighLevel Prospecting
Primary purpose: Generate marketing audit reports for local businesses.
Outcome: A graded audit covering website/SEO/listings/reputation with very limited contact details.
White Label Suite
Primary purpose: Discover, research, and contact ideal prospects across multiple sources and channels.
Outcome: Rich contacts (emails, roles, departments), AI-driven research and messaging, influencer discovery, tech stack targeting, and intent leads from your website.
Core Capabilities Compared
Search Types
HighLevel:
Local business search only (Google Business categories)
White Label Suite:
People search (by person/role/skills/department)
Local search (like HighLevel’s GBPs)
Company search (non-GBP: eCommerce, coaches, remote companies)
Domain search (find people at a given company/domain)
Influencer search (Instagram, TikTok, YouTube with deep filters)
Intent search (identify and capture contact info for anonymous site visitors via a snippet)
Filters & Targeting
HighLevel:
Up to 3 niches (Google Business types)
Single country/city/area at a time
Manual search: keyword + location + radius
White Label Suite:
Role-level filters: job title, department, skills
Business filters: industry, revenue, employee count, tech stack (e.g., Shopify, Salesforce)
Flexible geography: worldwide, country, state, ZIP
Influencer filters: follower count, audience age/gender, last post date, category, verification, sponsored posts
Intent controls: set target number of resolved leads per day
Contact Data Depth
HighLevel:
Phone, website, address (limited)
White Label Suite:
Individual emails, phone numbers, titles, departments, decision-makers
Contact details for people at a target domain/company
Influencer contact details (where available)
AI and Automation
HighLevel:
Prospect AI: run one agent at a time; generates audit reports within chosen niches/locations
White Label Suite:
Prebuilt AI “recipes” for ongoing prospect research (daily/weekly)
Build agents from scratch (e.g., run a Company search, then auto-research targets)
AI outputs: company summaries, similar-company discovery, subject lines, email intros, DMs
Custom prompts (e.g., request SEO/listings/reputation insights to tailor outreach)
ICP suggestions for hyper-personalized messaging
Reporting & Analytics
HighLevel:
Basic: number of reports run, conversions to client
Widget and report builder for marketing audits
White Label Suite:
Focus on research/enrichment and pipeline creation; leverage AI insights and outputs for message quality and targeting (not an audit-report generator)
What’s Inside a HighLevel Marketing Audit (at a glance)
Overall score and business details
Tech stack
Google Business Profile optimization
Local listings (e.g., Yahoo, city directories, Chamber)
Online reputation
Website performance and SEO analysis
Note: If you don't have HighLevel’s premium version, it limits you to 5 audit reports per month.
What You Can Do with White Label Suite That You Can’t with HighLevel
Search beyond local GBPs: remote companies, eCommerce, coaches, and people by role/skill.
Enrich contacts with direct emails, titles, departments, and decision-makers.
Target by tech stack, company size, and revenue.
Discover influencers and affiliates with granular social filters.
Capture intent leads from anonymous website visitors via a lightweight script.
Run ongoing AI agents with compound research steps and custom prompts.
Auto-generate personalized outreach (subject lines, email intros, DMs) and ICP recommendations.
Where HighLevel Is Strong
Quick marketing audits for local businesses.
Easy-to-understand audit output to start a conversation about SEO, listings, and reputation.
Simple analytics for report generation and conversions.
Key Limitations to Be Aware Of
HighLevel
Limited monthly audit count (basic plan: 5 reports/month).
Only one prospecting agent at a time; only 3 niches; single area per run.
Minimal contact info (typically just phone, website, address).
Narrow search modes (local/GBP-focused).
White Label Suite
Not an “audit report” generator by default; instead, it uses AI research and custom prompts to create insights for outreach.
Best results come from setting up AI agents and filters thoughtfully (i.e., more configuration, more capability).
Recommended Use Cases
Choose HighLevel if:
You mainly sell local SEO/listings/reputation services and want quick audit-style reports to open doors.
You don’t need enriched contact lists or multi-channel prospecting.
Choose White Label Suite if:
You need to build targeted, role-based lists with emails and decision-maker data.
You prospect beyond local businesses (eCommerce, SaaS, coaches, remote teams).
You want influencer/affiliate/JV discovery and outreach.
You want to identify and contact anonymous website visitors (intent).
You value ongoing AI-driven research and hyper-personalized messaging at scale.
Bottom Line
HighLevel’s Prospecting tool is audit-centric and local-GBP focused with limited contact enrichment and automation.
White Label Suite is a multi-source prospecting platform that emphasizes deep filtering, contact enrichment, AI research, influencer discovery, intent capture, and personalized outreach—built to fill pipelines and start higher-quality conversations.