How to Send Using Verified Emails When Doing Cold Outreach

Created by Joanna Love Mojares Panizales, Modified on Thu, 09 Nov 2023 at 10:39 PM by Joanna Love Mojares Panizales

Say, Hey, Sonny. How are you doing?

Hey, well, I am doing good, except my emails are getting 15% bounce rate.

15% bounce. Okay, so you need to clean up that list before you hit Send on them. There's a couple of ways to do it. First of all, inside of the Lead Gen programme itself, you have the opportunity to philtre by verified emails. Let me just log in and show you what I mean by that. What we're talking about here is, why do emails bounce for a start? How does that even happen? How it happens is the email account goes invalid or isn't a real genuine email address to start with. Where do these emails come from? They come from website listings. They come from Google Places listings, they come from any business forum event that people have registered with their email and authorised that the email can be used. Sometimes those emails might be incorrectly typed in on a registration page, or they might be fake in all kinds of reasons, but there's no way for the software to know that, except the fact that we've got built-in email verification. There's a couple of ways that you can make sure that you reduce your bounce rate. It's important that you do because if you continue to send to a high bounce rate email list, you can get shut down.

They'll say, Look, we can't send you emails anymore. That's LC email through go high level, that's mail gun, that's anybody really does that. If you are in a niche where you're getting a lot of bounce emails, there's a couple of things you can do. First things first. Before you send the leads across to the leads programme, what you can do is… Here's all my leads. Here's all my results from my search. Here they all are. I've got 20 companies here that have got email addresses. Cool. From here, I can see, I don't know how many of these. These have got three employees, 12 employees, 38 employees. Let's just have a look. I've got contacts here. Now, on these contacts, there's only one that has a verified green tick. That email address has been verified. Now, that doesn't necessarily mean that Haley and Samara and Kirsty are not verified email addresses. All it's saying is the software knows that that one specifically is 100% verified as an email. I've got support at, I've got a couple here that have got green ticks. What I can do is I, before I send it to the CRM, I can choose to only send verified emails.

The way to do that is we've filtered by just show me the ones that have got the email, and then I come up here to the Search bar, and in this little button here, I can tick this, and I can come down to where the email address is verified and click on Apply. Now, what that's going to do is it's going to drop your numbers of results down massively. But what it is going to do is make sure that only the verified emails are part of your list and are sent across to your thing. That means from 1,000 results, you might end up with 30, 40, 50% that are verified. There's a school of thought that says, Well, there's no point having that email if it's not going to get to the inbox anyway. Despite the fact that I've got less emails on the screen, I'll get more delivery so it evens out in the process. This is method number one of only emailing verified emails. But this system is extremely harsh, as in you saw it, out of 20, there was legitimately some emails there and only one had that tick. It's extremely harsh, safe, but extremely harsh.

You might think, Well, I'm missing 20 or 30% of my potential leads here. I need a little bit of a better way to do that. What I would invite you to do is in your members area, which I'll just jump into here, in your members area, there is a training in level three on using a couple of third-party email verification systems. This is... There we go. These two here, I need to update my thumbnail there, verifying emails in lifetime, and verifying emails with third-party services, and the one that I used there was Million Verify. We've had Million Verify for a long time. I got it as an absolute deal ages ago. It's still a super cheap way to do this. I think for about… Well, let's go and get some actual numbers. Million Verifier. There it is. I think for about 20 bucks, you get something like 10,000 verification credits. Let me log in here.

Would that bounce rate have anything to do with my domain or my setup? Nope.

The bounce rate itself is because the email doesn't exist. It's tried to send, it's got to the other end and said, Bye-bye. Nope, this email is not here, and it bounces back. It's nothing to do with your IP address. It's nothing to do with the sending reputation or anything like that. It's that the email at the other end is invalid. This system, the Million Verify system, let me just have a look at credits here. Yeah, so 10,000 credits for 29 bucks. If you've got 1,000 searches a month, you're literally talking about roughly a year of verifications for 29 bucks. Not bad, really. This training here shows you, I think both of these actually use Million Verify. What it shows is actually I set up an intermediate between our leads tool and getting them into system. I think I did it with Pably and Zapier, if my memory serves me right in this training. Let me do this face to face. Rather than just drop the email straight out of our leads tool and straight into the CRM, what I did was I connected up a Zapier API, and I'll show you how to do that if you like, but I've gone from the leads tool, export hits Zapier, Zapier sends it to million verify.

When they're verified and they come back clean, the Zap sends them into DHL. It's still a one-click process after you set it up. I go export to CRM, but instead of going straight to DHL, it goes to Zapier to Millionverify. On a clean, Yes, this is a verified email, then it puts it into DHL. It just makes sure that everything that's going in is verified. Again, that's the best way to make sure you've got a clean list going through.

All right, sounds good.

All right. That training is in your members area in level three. Again, personal history, I never used to do it. I literally just got all my leads, hits and dealt with a 10-15% bounce rate inside of Mailgun, when we were using Mail Gun, not the LC email system. There was a little setting in G. H. L. In your business settings, remove email on hard bounce. What that meant was my first email going out was potentially getting a 10 or 15% bounce rate. But then everything that bounced immediately got blocked. My second email in the series didn't ever send to those blocked emails, which was like, Oh, it was... That's how we ran cold email for hundreds of thousands of emails going out. But we were also using a dedicated IP address on Mailgun and had a high-level account. A high-level, sorry, a more expensive account on Mailgun. I was trying to use the word that wasn't high level. We were paying for a dedicated IP address and had a higher level account with MailGun, which meant we had a little bit more tolerance from them in terms of what we could do. But going forward straight away, best delivery, I would spend you 29 bucks, set up that Zapier or Pably interaction and run it.

Now, both of those trainings, just to wrap this up, both of those trainings in the level three area of your members area cover how to do that. One, you can actually use... You don't need Zapier, you can use the inbuilt webhawk system within DHL. But again, what that means is you push the leads into DHL, hits an automation, the automation sends them to Million Verifier. Million Verifier sends it back, drops it into DHL again and sets anybody that's a false to DND. You still got them in your database, but they just get set to permanent DND, and then before that it gets sent. A couple of different ways to do it, but for 29 bucks a year, definitely worth it.

Cool. You touched on that a little bit there, but is there a way to have the first email I'm sending is like a test to see which ones bounce and then remove the ones that bounce from.

Getting sent to the rest of the emails? Yes, of course. But I think it's still in DHL. Let me just double-check. Yes, but… Let me share my screen again. We'll go hunting and check this out. It still means you're going to have a bounce. The only way to test an email in that method is to send an email. That still means you're going to have a high bounce rate, which if you're using LC email, they're pretty hard on. They'll jump on you. In your settings, let's have a look, it wasn't business info, and it was on here on the right-hand side. Boom, there it is right there. It's still part of the programme. Make sure that that's ticked. Yes, email goes out as the first one in your series. If it bounces, it will mark them as invalid and it will never send to that person again. But again, my warning red light is, but your first email is then the thick part of the wedge. You know what I mean? The most amount of emails get sent to their first one in the sequence, then they bounce and it gets reduced down in that second email in sequence, which means that first email is still potentially got a high bounce rate, which potentially could get you into trouble with LC email or mail gun.

The only way to do that is to send an email, which if you're trying to reduce your bounce rate, is not going to effectively do that. You need to, again, I would say set up the philtre beforehand. Just make sure that it's… Especially for your clients, it's important. It's something that makes sure you're getting results for your clients. You're making sure that you've got the most amount of emails hitting the inboxes as humanly possible.

Sounds good.


Man. Thank you. We'll look into that more.

Yeah. So jump in. It is in level three in the members' area, verifying emails in live time. That's taking them straight out of the leads tool and into Millionverify before they get to before they get to DHL. Then this one is once they're in DHL, run it from DHL to make sure that we verify before the email gets sent. Have a look at those two and just worthy of a set up. Cool. Thank you, Sonny. All right, guys, I've got about 30 minutes for Q and A, and then I've got to jump. Let me click on that button and jump across to Dora. Hi, Dora. How are you?

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