What Niche Should I choose GHL Or Go High Level

 
Part of the problem, Walt, is I just don't know what I want to do, don't know what to offer, don't know what niche I should be going after. And it's got me stuck. And I hate to admit it, but I'm frozen in that terrible land of not taking action because there's so many good things to do and so many good... I get it, too. You guys have one thing.

I felt it. I know exactly what you mean. There's so much to do that you don't know where to start. Francisco, yourself as well. The same feeling. Let me do this very quickly because I feel that at a personal level, I've been through burnout at a crazy, unbelievable point. I've been so exhausted and tired that I can barely answer an email, even look at my emails, didn't have the strength to even open the inbox. And at the same time, I've been at the point where I've gone, I'm desperate, I need to do stuff, and yet I have no clue what to do. So I feel that at a really personal level. Let's see if what we can focus on helps a little bit. So first things first. I'll start with a story. In that low point, burned out, completely exhausted, no clue about what to do, knowing I need to do something, but not knowing when or how or what, I remember the day that I'm fortunate enough to have a beautiful family around me. We just went for an outing, afternoon outing. Business was going to shit, but I still had the family around me, which was lovely.

And we just went out for a walk and we were walking along the beach. And as I was walking along the beach, beautiful scenery, all that stuff. And I just looked up and there was this house and I can still, I can take you guys to the house. If you ever come to Australia, I'll take you there. There's this house, like overlooking the beach with this massive glass front, beautiful outdoor area. The house of that person's dreams sitting right there. And I looked at the house and my brain went, my brain literally said the words, That could be mine if I chose to. I went, It was that. And I went, Wow, that could be mine if I chose to. Brain, what are you doing to me? And it was the tiny spark to say, Come on, man, think about this. How can we make what we want? And I got home and again, I'm talking six months of burnout, businesses in the toilet, completely unknowing what my next step was going to be. And this is what I did first. I got home and I wrote down on a piece of paper what I would really ideally like my life to look like.

And I know that's got nothing to do with choosing a niche. It's got nothing to do with what should I do next. But for me, that was the bit that helped me to get out of the funk of cloudiness and whatever. I wrote down, what do I really want my life to look like? And I wrote down all of the things that I'm sure we write, we think about. I want freedom, I want freedom from stress, I want good life for my kids, I want a beautiful house paid for with no mortgage. I just want my life to be good. And I can't say that I specifically wrote a plan or anything like that, but something that stayed with me for all of my life has been that as an entrepreneur is a badge that I wear proudly these days. Because what that means for me is I will take no orders and I will choose my path and I will work my butt off, sometimes to my detriment, to move the needle, to get where I wanted to go. And I just wrote down, what do I want my life to be like? Stop fudging around in the mess and just like, let's get on with this.

I owe it. And it was the catalyst. Again, it's only a personal story. I started with, what do I want? What am I doing here? What am I supposed to be doing and being and all of that stuff? And for me, it was that house to be able to say, I can have that if I choose. Now, let's go. And at the time, I've been running a software company for 10 years at this point, and we had gone through this incredible spike of revenue. And then we dropped back down massively as I took all of the revenue that that company had made and I reinvested it into a massive project that failed. When I ever write my book, it'll be called The Million Dollar Mistake. I was at that time $250,000 in debt with zero assets to show. We've been running this company and was in that position. It was to a point where I was nearly like, the best thing my wife ever did, and I say this again to everybody on the call, anybody that's watching, the best thing that my wife ever did in that period of time was canceling my life insurance because that was an expense.

It was like $6,000 or $7,000 a year that we couldn't afford. S he was just going through the costs and she just put a line through it and said, No, we're not doing that. I'm really glad she did because at that lowest point, I would have taken that option and I'm being serious. I i talk, it's not an easy thing to talk about, but I believe, especially in the world of entrepreneurialism, when you feel like there's nobody else around you, I looked at my life, I looked at my kids, and I had a multimillion dollar life insurance policy. I couldn't see my way out of it, didn't know what to do. And I was seriously considering that as an option for my kids to take my life, cash in that policy so that they had a future. My wife, as a logical, grounded person who I love to death, she just saw it as an expense line. Why are we paying that? And when I didn't have that choice available to me anymore, I'm very glad that she did that. And again, I'm not sure where we find you, Kyle, Francisco, but I was at the lowest point I've ever been when I was going through this thought.

It was literally the thought that that house could be mine if I chose it. And then I was like, Have I chosen to be in this place? Has this current scenario been a reflection of the choice? Is it me? Holy crap. That's twice I've sworn on my own recording, which I try not to do. Damn, did I do this to myself? And I'm like, Yep, did. Every choice led me to that. Put me here. Holy crap. What the hell are you doing, Walt? And then I went, Okay, if my choices led me here, then my choices can also lead me out. What do I do? Let's just go. And the best thing I ever did was, and again, I've talked about this publicly, when you're feeling down, the natural tendency, especially for men, is to go inwards, like to just close ranks. Just don't talk to anybody. Muscle it up. And just work harder, work faster, just more hours doing what nobody knows. The very best thing I did was reach out. So instead of reaching in trying to find the answer, I reached out. And I reached out to some people that I couldn't say were friends, but were just connections of colleagues.

And I literally just said, Hey, man, how's life? What are you doing? Have you got a minute? What are you up to? And just started a conversation. And one of those people was Yohan, my business partner. And that led to an incredible turnaround. So again, the reason I want to say that is because I feel the frustration, especially from an entrepreneur, a soloprene, a business owner, somebody who's looking to feed their family from the sweat of their own back. I feel it. So what do we do? What do we do? How do we move? This has come from a good friend, a mentor, a guy who's pretty big online, a guy named Tom Beal, who worked very closely with me, especially in that dark time. He said, When you feel like you need to do something, but you don't know what, doing anything is better than nothing. I was like, Okay, what do you mean? He's like, Doing anything is better than nothing. And he said, Here's a recipe. And the recipe he gave me, I just saw echoed by Anex and Gal a few days ago. The recipe was simple. Reach out to five people in your contacts list today with no agenda.

Just reach out. Hey, man, how are you doing? I haven't spoken to you for a while. Just wanted to see how things are going. Reach out to two customers or past customers and check in with them. Reach out to five contacts with no agenda. Reach out to two customers with no agenda, customers or past customers, just, Hey, checking in, seeing how things are going. Want to make sure that everything's okay. Reach out to two potential customers. So five contacts to past customers or present to potential customers and reach out to a family member that you haven't spoken to for a long time and that you know you should have. Those are not terribly hard, but if you do those, it's 10 connections, 10 things. Five people in your contacts list, just, Hey, how are you doing? Just checking in, seeing how things are going. Two past or present customers, two future customers that you're talking for, and a family member that you haven't spoken to for a long time. Just do that because doing something is better than doing nothing. Okay, I've been so buried in my keyboard for so long, not knowing where to do or what to do.

That seems like an easy enough path to handle. Tom, I can do that. Bang, bang, bang, bang, bang. What was amazing was activity created opportunity. And a deal came out of it, the next thing and the next thing. What do we do? Doing something is better than doing nothing. Where do I start? What do I do? How the bloody hell am I going to get this out of here? So here's a test for you guys. And really, if I can do this for real, I do it from a place of love. I'm going to put you guys into a position right now. I want you to imagine that you're in a dark alleyway. The power of the human brain is amazing. You can put yourself wherever you believe or imagine yourself to be. Dark alleyway, scary as shit. Nobody around you. Guy in a hood straight in front of you, puts a gun to your head with your back against the wall. I want you to put you guys in this position right now. That guy is in your face with a loaded gun on your temple and says you have one thing to do right now, or I pull this trigger.

I don't care what it is, but you're going to do something, or I pull this trigger. What do you do? Just give me an answer. Make a phone call. I don't care what it is. Send an email. Connect with one person. What do you do? I got to save my life. I can do whatever the hell the guy... Whatever I want, the guy doesn't give me instructions. But you got to do something right now with a gun to your head in a dark alleyway, fuck it, call someone. Three times swearing on my own recording. This is crazy. Whatever it is that you said in that dark alleyway with a gun to your head is what you should do.

Hey, guys, take names. That's all I was thinking.

There it is. What is it? Chris, my other business partner has a great phrase. He says, There's piles of money all around us. It's just choosing which one to pick up. Cool. Great. Burnd out entrepreneur and struggling for choices. Another entrepreneur tells us there's opportunity everywhere. You go, Yeah, I know that too, but I don't know which pile to start digging in. The important thing, it doesn't matter. It literally doesn't matter. It doesn't matter which pile you start digging in. What matters is that you start digging because opportunity comes. And opportunity comes from the weirdest places. When I was in sales working for a company, a guy, the company that taught me how to sell. My mentor, a guy named Dean, lives not far from me, still in touch with him, amazing guy, came up to me. I was leaning back in my chair now, he's paying me a salary. Seeing an employee leaning back in your chair is probably cause for the boss to walk over and go, Hey, what's up? And he did exactly that. He walked over and said, Hey, what's up? I was like, Man, I don't know when my next deal is coming from.

I don't have any leads in my pipeline. I don't know if I'm going to hit target this month. And he said, Okay, pick up the phone. And I'm like, And call who? And in those days, we had the yellow pages, right? You guys probably understand what the yellow page was all about. He reached down, picked up the yellow pages, picked a random page and said, Call that guy. I was like, Come on, dude. And he's like, Call that guy. I'm like, This guy's paying my cell phone. Yeah, okay. Hey, how are you doing? How are you doing? Call your effect boy. And he said, Now, here's something really interesting. He said, You'll make 10 or 15 phone calls and completely burn out for no result, and you'll get an email from a client that has been on your list for a long time who's suddenly it's the right time. Activity creates opportunity. And he was like, This is a guy, million dollar roundtable insurance salespeople, before he started his own company. Incredible guy. And he said it's activity that creates opportunity. You can make phone calls to a cold market without any expectation of getting result and your email will ding because you'll be sowing seeds on the left and Sprouts will come up from the right and you'll be like, How did that happen?

I don't know, but it's activity that creates opportunity. So instructions, what do we do, Walt? How do we get this work in? What are the things that I can do right now? I'm going to tell you to send five emails. Not 500, not 500 not 5,000, not five a day, I'm saying five. Who to? To companies that are around you right now. Okay? And if you need a hand, look at your credit card statement. Five people that you've spent money with. When I did this exercise, the first person I went to on my credit card statement was my kid's dentist. I just spent, I don't know, 350 bucks with the guy and gave him a call. I was like, Hey, how are you doing? Customer, whatever. And we sold him reputation services. Hey, we had a great experience. It was amazing. Thanks so much for looking after the kids. I'd love to help you get more Google reviews. Is that something that you might be interested in? Yeah, sure. Cool. Come on down. Wow. Amazing. Did you catch the call we had with Matt De Sino yesterday, Carl? Yeah. So Matt talked about, he was evangelical, as he said, about the opportunities in go high level.

And he just gave so many just pillars of wisdom, like, things that GLH can do that are amazing for businesses. So there are lots of things you can do with a business. Obviously, lead generation is something that you can offer with the white label suite tools. But importantly is your activity, and it's send five emails. And again, I'm not talking about 500. I'm not talking about put a 1,000 in, hit 10. I mean, that's what we preach. But if you're trying to just move that needle one notch, sometimes it's one thing that you do. You go, Okay, cool. I can do one thing. I can do one thing. So pick five businesses that you spend money with that are around you in the area. It could be the tire shop, the guy, the gardening and plants and outdoor services company. It might be the accountant, the dentist. It might be the school, the local school. And before you make the call, before you send the email, sorry, just go to their website and read the first paragraph. So just go to the website and read. Even if you know the business, just go and read their business and say, We've established in 1914.

We've been a family run business for whatever, blah, blah, blah, and put that into the main part of your email. Hi, XYZ accountancy. Just doing some work in the local area, I noticed that you've been around since 1914, and that you're a family run business. Just like something that you read on their website and you can echo it back in the email. I can help you with a whole bunch of different local services. I'm a local business owner myself. Just wondering if I could organise a coffee sometime in the next week. That's it. That's the whole body of email. Nothing fancy, nothing more than that. I saw your website. Your website said these two interesting things. I'm a local service entrepreneur and I'd love to shout you a coffee. That's it. And have a coffee and then just send five emails. That's it. Just that's it. Nothing more, nothing less, five emails. One thing that you can do. Go on.

Just to add to that, you and I have talked, Kyle, about what you want to do and what you're wanting to do and all that stuff. And just the activity alone came across my desk that I didn't have any clue what I wanted to do with it, but it's an opportunity. And we talked about me just being in the life and financial arena, helping up big companies. And a client of ours referred this business to us. And at first I was like, Well, I don't want to do any work with that. But just taking what Walt says, a step back and an opportunity is an opportunity. So now I'm helping this guy. He's a public adjuster in Florida and he's a franchisee owner and it's just going to go wherever it goes. But take an opportunity that may not be in your wheelhouse that you're looking for because an opportunity is an opportunity. A lead is a lead, just like what Walt was saying with the phone book. It's just a lead, it's just a name. So that was.

My thing. Do you know, it's interesting. When, again, in hard times, my wife said to me, Drive Uber or go and work at the service station or something like that. And I said, The only thing I won't do is trade my time for money because I could work eight hours for Uber and make $200, or I could put those same eight hours into just cold calls trying to sell something, and I could make $200, and we could have a different life coming together. The only thing I would say is don't train time for money, but Ron's exactly right. What does that a local accountant need? I don't know. I have no idea. But I guarantee you put me in front of them with a coffee in my hand and an opportunity to spend 20 minutes with them and whatever it is they'll need, I can source it, I can find it and I can get paid for that service. The thing as an entrepreneur is that we all recognize is that we are problem solvers. Hey, Mr. Businesso wner, how are you doing? Where does life find you right now? I'm here, here, here, here, and here.

Really? Okay, cool. So what needs to change for you to be there, there, there, there, and there? Man, I need this. Really? If I can deliver that for you, would that be helpful? Yeah, that would be helpful. Would you be willing to, I don't know, front up a couple of grand to make that happen? Yeah, I would. All right, cool. It genuinely doesn't matter. And again, guys, you can be in the worst financial position in the world. And somebody turns up to your front door and says, What's your problem? You say, This is my problem. They say, Two grand, I'll fix it. Dude, I'll find the two grand. I don't care where life finds me. If you will solve my problem, I will find the money to do it. Somebody gave me the example. It was like, Dude, I have no money. I'm completely out. Yeah, really? If it was 10 grand to deliver an operation for your child right now to save their life, could you find 10 grand? Hell yeah. Wow. Where did that come from? The money was just like, I can't access it until I need to access it. If you sit in front of a business owner and say, Where are you at?

This is where I'm at. Really? Where are you trying to get to? I'm trying to get to here. Okay. So to get you from here to here, I think I can do that for you. Or I know people who can. It's not going to be for free, but I can do it whatever the price is. Two grand, five grand, 10, whatever it is, 500 bucks. Is it worth it to you? Yes, it is. All right, cool. Then let's do some business together. You put the 500 in my account and I'll make that problem go away and I'll solve it for you. And it might not be me. It might be a person or a colleague that I connect with. So, Francisco, thanks, man. Kyle, just circling back, has anything I've said been of value?

Yeah, very much so, Walt. I appreciate that. It's great perspective. When you're talking about the guy had the gun to your head in the alley, the first thing I thought about was move. Just move.

Interesting. Just move.

Just action and getting... That's always been my thing. If I move, I sit down and just dwell on the stuff, the crap that's in my life.

I can't move. I can't move.

I can't continue to sit there. But if I move and start to act, take action, things happen. It always happens that way with me.

It always happens that way. It always happens that way. And again, I completely feel the paralysis thing. There's so much to do. I don't know what to do. And I sit in front of my computer and I go, What? What do I do? Change your environment? Move. Move. Pick up your laptop, go and sit in the garden and write five emails. Turn the laptop off and take your phone. Go and drive two blocks. Sit and send five emails. Just move. Heralysis is deadly. In the animal kingdom, it's clear. You stand still, you die. The leopard will get you. Simple. If you stand still, you will die. So move. That's a great response. Die. Gun to the head. Do something. Don't care what it is. Do it now or die. The only thing I can think of is to do star jumps, man. Sweet, bro. I didn't tell you what to do. I just said to do something. Sweet. Move. Take the opportunity. And, Kyle, please connect with me. Again, I share my personal thoughts on suicide and ending my life and burnout and entrepreneurial turmoil and all that stuff, on the understanding that it might just be the message you need to hear.

As I said, in my darkest time, I got a text message from a guy I hadn't heard from in a long time, still brings tears to my eyes to think about it. A guy named Brad, and he just sent a message that just said, Hey, dude, haven't heard from you for a while. Just seen if you're okay. That message probably saved my life. Again, just tears in my eyes. I just felt like, Wow, somebody's thinking of me. I have a good friend, a guy named Andy Fletcher, who owns a platform called Convertri, which is amazing, who said something to me when I was trying to move, when I was trying to create. I did that thing when I called people I hadn't spoken to for a while. I said, Hey, Andy, no agenda. Just wanted to say hi. He was like, We started talking. And he said something to me. He was like, There's so many people in this space that care about you, man. If you put your flag up, people will flock. I was like, Seriously? He was like, Dude, just give it a shot. I put my flag up and said, Hey, guys, doing this.

People came and said, How can I help you? I was like, Damn. Money rolled in. Move. The guy with the gun said, Move. You said, Sweet, let's go. Whatever that looks like, it's an opportunity for you to jump in and create. The good news is... Let's put a positive spin on it. Tyson Sharp joining us. Tyson, an all time long term friend, somebody who runs an incredibly connected and spiritual entrepreneurial group. Great to have you with us, Tyson. Tyson, I wish you'd heard the last 30 minutes as we were talking to the boys about creating life and opportunities and where they find themselves. But the good news is, Kyle, that right now you're quiet on a business front, as in there's not a lot of demands on your time. The reason I say that that's good news is because that's rare in the entrepreneurial world. So take a breath and go, Cool, why is this gift being delivered to me? Just maybe so I can sit with a blank piece of paper and write down what I choose my next path to be. I drop my kids to school in the morning, I'll pick them up in the afternoon, and that journey is eight miles, seven and a half miles, something like it's not long.

But it takes me on the motorway two exits and drop the kids off. And constantly, I see people just on the motorway like this, and they have that blank dead stare in their eyes, like that they don't know what they're doing this for, and they just wish they didn't have to do this daily commute. And I always think to myself, one of the best gifts I've ever been given is the ability to live life on purpose. Nobody has to dictate to me something I don't want to do. I get to choose my life. And the great thing is you have that little moment of peace, that eye of the storm right now. You have that little moment of peace, take it as a gift and literally sit down and say, Okay, cool. What do I want? What do I really want? What do I want? And then move. Move. Just move. Move with one phone call to one relative you haven't spoken to in a while. Move with one business card to a local company as you go and buy your bread tomorrow. Just dropping a business card. Hey, guys, walked past your counter for the last 10 years.

No idea why, but just wanted to drop my card in and love to chat to you about where you're at and what you're doing. Move. Decide, This is Kyle Campbell. This is my life, and I decide what happens tomorrow. Then move in any direction with any intent, move. It was a great gift that that guy in the alley gave you.

Yeah.

Dude, again, from my heart and sincerely, you need a hand, reach out. Hit up. Come to these calls. Sit in the back, say nothing if you don't want to, but connect with everybody in this group and let us help however we can, whatever we can do. But the guy with the gun is at your head, move. Move any way, any direction. Just make that first step.

Thanks a lot. I appreciate that. Good to.

Have you here, man. Thank you so much.