To do this and say, Hey, Dora, what's going on?
Okay, hello. Hold on, let me get rid of this pop up that appeared on my screen. Okay, there we go. All right. So in reference to local niche searches, I was listening to the video on the snapshots that you've created for us, and I was curious, which local niche would be more likely to need additional leads? The reason I'm asking is because currently I'm focused in a concrete industry with concrete contractors, a general contractor, a tree service person, and all those people don't really have time to sit behind a computer and do anything. It seems that their customers are coming from... I set things up so that they would... I set up separate pages that funnel customers to them that are SEO optimized. So I'm trying to wrap my mind around what I can do that will help boost my agency and find the right niche that is looking for improving their customer management and things like that?
Yeah, great question. Let me answer that in the best possible way that I can. The most clear and honest answer I can give you is I don't know because every business is going to be different. That's the most clear and honest answer. But then let me think about that and see if we can work a better way of dealing with that question. What I said in the Q&A call last week was of all of the industries in the world, I say in the world, but for me, in the world is this little world that I live in, which is called Australia. And of course, where you live is your little world, and we all live in our own little world. In my little world of Australia, by the way, it is a little world. There's almost nobody that lives here. The home services industry is the one industry that doesn't need leads because I don't know about you guys, but for us, when I try and get hold of a trades person, I got a week's worth of wait time. They are so busy. It's insane. We had a pipe burst in our backyard the other day and I called up our plumber, the plumber that you're saving your phone with his name and the word plumber as the last name.
I called up the plumber and I said, Hey, dude, burst pipe, need your help. He's like, Oh, man, I'm so slammed. And you know, Dude, I don't know if I can get there.
How urgent is it? And I said, Well, there's water shooting up into the air level.
He's like, Oh, that's definitely an urgent one, man. I could probably make it in three, four days.
I'm like, What?
Dude, I'm so sorry.
I'm just so busy. And I'm like, Hmm, interesting. I said, What would it look like if you could come now?
And he's like, Oh, man, it's 5 30 at night.
Dude, blah, blah, blah. Anyway, you end up paying him double time. The home services industry for us is so busy that that's the one industry that doesn't need leads. But I also said last week that I have a friend who runs an electrical company, and he crossed the chasm from being a little trades person to owning a big business. He went from, I'm a trades person, you can book me. My rate is 100 bucks an hour. Oh, my God. I can't believe they charge that. But he went from that to, let's hire staff. And now he's got 40 staff and he's got $100,000 a month in payroll. And that dude is looking for leads. He needs to eat. He needs to keep that team busy. He's constantly hungry. So I qualify that by saying the business that needs leads in the home service industry, from my experience, are the bigger ones. Because they do have higher costs to incur if they don't get jobs booked tomorrow, they can go under thing. But the other side of that, what I was going to say is, the snapshots that we put together, the local business snapshot, which the launch of our snapshot store, the snapshots themselves are not about generating leads.
They are about customer management, customer acquisition, customer making a special offer. I'm a plumber. If you need a plumber, here's a special offer. Book me and get $50 off your call out fee. That's what the snapshot is all about. And I guess my very best way of helping you sucks, but it's going to come back to my first comment. Your question was, who needs it the most? My answer was, I don't know. And that's awesome because when you put that in front of them, the ones that need it will respond. So this is how this works. So if I go out to the market and I say, if you're in the concrete industry and you need to be able to get more leads quickly, handle those leads and never miss a follow up, have every job that you've ever done looked after, and know that nothing's going to get missed and manage your entire team and their calendars and their bookings, I've got something really special for you. Now, if you've already got that in place, don't call me. But if you need that, call me now. Who's going to call?
People who need it, hopefully.
They give you the answer. So long as you frame the offer the right way, the people who need the offer will respond. So for me, and again, I've told this story before, somebody rocks up in my driveway right now with a brand new Ferrari and says, You can have this amazing machine on the condition that you drive it exclusively as the only car you own for now, for the next 10 years. I'm going to say no. Now, I'm not suggesting that Ferrari shouldn't do that. Please do. Come on in. Happy to have that conversation. But if they rock up with that amazing Ferrari and they say, on the condition that you use it, I'm going to say no, because I got kids and taking them to school is a big part of our family life and there's no way that a Ferrari is going to work that. It doesn't mean it's not an amazing machine. It just means it's not amazing for me. So if you frame the offer in a way that excludes the audience that doesn't need it, then the people who do need it will be the ones that respond. And again, Dora, I'm trying to be as wisdom as and philosophical as I can.
I don't know who needs it and who doesn't, but they do. They know who needs it. So long as you can eloquently tell them what you give, they will self qualify. Got you. If your ad, if your email, if your website says, if you're in a business and you need this, you need a way of attracting customers, you need a way of managing those customers, you need to know where your team is at, and you need to be able to take bookings and follow up with your customers, we have a way that's proven it's working and it's going to cost you 300 a month. If you need that, this is my number and this is how to get in touch with me. Thanks for your time. Now you're going to put that page, that offer, that ad in front of everyone, and they're going to self qualify. I'm a plumber that looks at them and goes, No, I've got all that, man. I'm not going to call that person. Cool. Sweet. You're not my customer. The next guy looks at them and goes, Dude, wow, yeah, that's exactly what I've been talking to my wife about.
That's exactly the guy you're going to need to call. So the best way I can help you is to say, describe your offer in such a way that your ideal customer knows exactly what they're going to get, and then take that and put in front of everyone and let them decide who's the right fit. Does that help?
Yes, it does. Thank you. Thank you.
I've given you an answer without an answer, but as truthfully and as honestly as I can, your customers will self qualify if you describe your offer the right way.
Perfect. Thank you.
You're welcome. And she's what an amazing question. If you're watching this, guys, reach out to Dora and thank her for that question, because if you're thinking about that forever and ever and ever, think about that. Make sure you're positioning your offer in a way that your ideal customer self qualified. You'll spend a lot less on advertising, a lot less money, a lot less time. And yeah, better success for you. Thanks, Dora. Appreciate it. What a cool question to kick us off. I appreciate that. Awesome.
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