Configure Email Dedicated Domain

Created by Joanna Love Mojares Panizales, Modified on Wed, 29 Mar 2023 at 02:03 AM by Joanna Love Mojares Panizales


What is a Dedicated sending domain?

Email marketing is a great way to reach customers and increase sales. But if you're not careful, you could end up in trouble. A dedicated sending domain gives you control over what appears to be coming from your business. That means you can avoid spam filters and other issues that might get your messages caught by unwanted mail servers.
Dedicated sending domains are only applicable to the users in the LC - Email system.  If you are using a new domain that has never been used for email please make sure to warm up your domain before emailing to a large list. Failure to do so will results in poor deliverability results. 

A dedicated sending domain allows you to send emails that appear to be coming from your brand, which can help you maintain a better reputation with email services. Any sub-account or agency can create a dedicated sending domain, and it's quick and easy.
By default, all emails sent from our platform will show the name of our email-sending servers in the "sent on behalf of" or "sent via" email headers:
When you set up your own custom mail server domain, you will see a different "mailed-by," "sent on behalf," or "sent via" field.

How to choose a sending domain name for my account?

It would be best if you used a unique subdomain that is not used for any other purpose. A subdomain is a secondary part of your root domain. For example, if your dedicated sending domain is, your subdomain would be the “mg” portion.

Steps to create a dedicated sending domain

You can create multiple sending domains under your account and make one active.
  1. Navigate to Settings - >  Email settings - >  Email Services
  2. Click the 'Dedicated domain' button.


        3. Add New SubDomain

            Remember: Sending from a dedicated sub domain improves the likelihood of landing in the inbox.

  • For example, if your main domain is you'll want to create a subdomain like use that for emails that go out form the system.  That way the main domain stays separate for personal emails and the new subdomain can be used for emails that get send from the system (automated emails for example or bulk 'Newsletter' type emails.

        4. Access to DNS manager (to manage records) to add your domain details 

        5. Add records provided to the DNS Settings

  • Simply follow the instructions on the screen. There will be:
    • 1x SPF TXT record
    • 1x DKIM TXT record
    • 1x CNAME 
    • and 2x MX records

        6. Add DMARC TXT record to DNS also

  • Record name ➝ _dmarc
    Record value ➝ v=DMARC1; p=none; rua=mailto:YOUREMAILADDRESSHERE
        7. Verify Domain
  • Apply your new DNS records to your company’s DNS provider’s platform to activate the sending domain. Every domain host will have a slightly different method of doing this.

Here are instructions for common DNS providers:
The propagation process can take up to 24 hours. If it has been longer than 24 hours please double-check your DNS settings by following the process above

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