Does This Lead Gen Software Work For B2C?

Using the software, a predominantly B2B tool, for B2C marketing can be done by leveraging existing commercial relationships and databases.

One of the most common questions we get asked is: “Can this lead generation tool really work for B2C companies?”

At first glance, the platform might appear to be designed predominantly for B2B outreach—after all, it’s built for targeting businesses, finding decision-makers, and initiating partnerships. But here's the twist: B2C businesses can absolutely thrive with this tool—when they use it the right way.

Let’s break down how that works.

The key to using a B2B lead generation tool in a B2C context is to ask:

"Who already has my ideal customers on their database?"

This question reframes everything. Instead of targeting thousands of individual consumers directly (which can be time-consuming, legally complex, and low-converting), you target the businesses that already have trust and access to your potential customers.

Here are three powerful ways to do that:

Case Study: Super Greens Juice Company

A health juice brand selling via Shopify wanted to increase volume. Instead of targeting individual health-conscious consumers, we asked: "Who already serves that audience?"

Answer: Gyms, yoga studios, and health clubs.

Using the software, we searched for yoga studios in their region (e.g., Miami). Now, instead of selling bottle by bottle, they were reaching out to bulk buyers—owners of wellness businesses who could stock and recommend the juice to hundreds of their members.

Result? Box and pallet-sized orders, recurring partnerships, and expanded reach with minimal marketing cost.

Case Study: Mortgage Broker + Schools

A mortgage broker wanted to reach local homebuyers. Instead of blasting ads to random people, we asked: “Who already has a trusted connection with families in the area?”

Answer: Local schools.

By reaching out to schools and offering special incentives for teachers and parents—like "$500 off your next home settlement"—and suggesting the school include the offer in newsletters, the broker tapped into a hyper-local, trust-based network.

This strategy works across verticals. For example:

Case Study: Insurance & Estate Planning

A life insurance agency needed high-net-worth individuals interested in estate planning. Using the software’s People Search, we targeted senior-level roles (e.g., Managing Directors, CEOs) in affluent suburbs.

By combining job title + location, we zeroed in on likely prospects and sent tailored messages via email or LinkedIn. The tool’s AI also helps generate custom intros, saving tons of time.

One standout idea came from a home services client who built referral pods—local networks of complementary businesses like:

Each member paid $97/month to join. Every time a customer received an invoice, they got a coupon pack for other local services in the pod—creating massive goodwill and continuous cross-referrals.

Within a year, they had 400 pods in multiple cities. All fueled by this software’s ability to build hyper-local business networks.

Direct-to-consumer marketing often comes with headaches:

But by connecting with businesses who already have consumer trust, you get:

You’re not just selling to one person—you’re selling through someone with a whole list of potential buyers.

Absolutely—if you approach it the smart way.

Don’t think in terms of selling directly to thousands of end-users.
Think in terms of influencers, aggregators, and local partnerships.
When you ask “who already has my customer?” and let this tool help you build the bridge—you unlock a whole new level of growth.